About BettorMind

At BettorMind we understand that there is more to responsible gambling than being told to “gamble responsibly”. A betting mindset is made up of a set of key betting behaviours, enabling a player take accountability for their actions before, during and after play. This modern and progressive approach will allow players to enjoy betting as part of a balanced lifestyle.

A positive

A positive betting mindset is created through the implementation of key behaviours. Understanding your emotions, why you are having a bet and factors which affect your mindset are all key in gaining the most enjoyment from your betting.

discipline and balance

Betting & Gaming shouldn’t be impulsive. It should be enjoyed in a financially disciplined way and balanced with other priorities within a persons lifestyle. Applying an organised approach and supported by the many tools provided by operators is the right way for all to participate.

active learning

Whether you are new to betting or a more experienced player, actively developing your knowledge of behaviours and learning the fundamentals of betting, will enhance your experience and is key to a BettorMind.


Taking time to learn and adapt from your actions is crucial to a BettorMind. Through reflection on your activity and emotions you will develop a better understanding of your betting and allow yourself to make the best decisions moving forward. This is key behaviour of a BettorMind.

Interested in partnering with us?

BettorMind Stories

What do our parters say?

We have been delighted with our partnership with Portsmouth and always strive to support Pompey’s success, both on and off the field. By bringing in the independent expertise with the BettorMind approach we can build on the great work we have already done and continue to develop the long-term sustainable partnership.
Armen Oganesyan
VBET’s Head of Sports Partnerships
We are excited to be one of the first Football Clubs to be working in partnership with VBET and BettorMind to provide responsible gambling content and support to our fanbase to ensure this information and knowledge is accessible to everyone. Our partnership with VBET goes beyond promoting betting to our fanbase and is focused on building positive fan engagement through innovative and engaging marketing activations.
Anna Mitchell
Portsmouth FC’s Chief Commercial Officer